Privacy Policy

• First and last name
• Address (street, house number, postcode, city)
• Date of birth
• Gender

• Email address
• Telephone number (if provided)

• Details of booked courses, e.g. course name and duration
• Invoice and payment information
• Contract terms

• IP address
• Access times
• Device information (e.g. browser type, operating system)
• Website sections visited
• Log-in data

For payment processing we work with external payment service providers such as PayPal, Stripe and Bankful. These data are transmitted to the respective providers via secure connections.

• Bank details or credit-card information
• Transaction data such as amount, date and reference number
• Information on the payment service provider used

We process your personal data in order to perform and settle the services you have booked, in particular our online courses. For payment processing we use PayPal, Stripe and Bankful.

To respond to your enquiries and feedback promptly and efficiently, we use app.superchat. Your personal data are processed only to the extent necessary to answer your requests.

For the design and provision of personalised content we use AI-based platforms such as Midjourney, aitubo, leonardo.ai, ChatGPT and DALL·E. Anonymised usage data may be processed in this context.

Our website is hosted on the Wix platform. Wix processes data such as your IP address, browser information and access times in order to ensure the availability and security of the website.

To continuously improve our website, we use Google Analytics and other analytics tools. These data are anonymised and not used for personal identification.

We also process your personal data in order to meet legal requirements, in particular the retention of invoices and payment records in accordance with applicable law.

PayPal, Stripe and Bankful – independent processing of your payment data in accordance with their own privacy policies.

Our website is hosted by Wix. Wix ensures data security in accordance with the GDPR.

Google Analytics – usage data are analysed in anonymised form in order to improve our offering.

• LinkedIn: personalised advertising based on interactions
• Pinterest: usage-behaviour data for relevant content

app.superchat aggregates various communication channels (email, social media) for handling your enquiries.

ChatGPT, leonardo.ai, DALL·E, Midjourney, aitubo – anonymised data processing for personalised content creation.

Application data (name, address, email, CV) are treated as strictly confidential and used solely internally for the application process.

If you pay via PayPal, you are redirected to the PayPal website. PayPal processes your name, email address, delivery and billing address as well as payment and transaction data. Your payment data are transmitted in encrypted form and are not stored by us.

Stripe processes credit-card payments in accordance with the PCI DSS standard. This includes the credit-card number, cardholder name and transaction data. We do not store any credit-card data or other payment information directly on our servers.

Both PayPal and Stripe use SSL/TLS encryption to protect your payment data. Sensitive payment data are processed exclusively by the payment service providers and stored on their secured servers.

The processing of your payment data serves the secure settlement of your transactions, identity verification, fraud prevention and compliance with tax-related retention obligations.

• Necessary cookies: essential for basic website functions
• Functional cookies: store your settings (e.g. language)
• Performance and analytics cookies: anonymised evaluation of usage behaviour
• Marketing and tracking cookies: measurement of marketing-campaign effectiveness

• Vercel Analytics (Vercel Inc.): privacy-friendly audience measurement without cookies and without building user profiles.
• HubSpot (HubSpot Inc.): delivery of blog articles and their image files via the HubSpot CMS.
• Vercel Inc.: hosting and delivery of the website and storage of uploaded files (Vercel Blob).

Session cookies are deleted when you close your browser. Persistent cookies remain stored on your device for a defined period. You can manage cookies at any time via your browser settings.

We automatically store data in server log files: anonymised IP address, date and time of access, browser type, operating system, referrer URL and pages accessed.

Newsletter registrations use a double opt-in procedure. We use web beacons to analyse newsletter performance. You may withdraw your consent at any time.

• Vercel Analytics (Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA): aggregated page views and performance metrics. No cookies are set and no cross-device profiles are created.
• HubSpot CMS (HubSpot Inc., 2 Canal Park, Cambridge, MA 02141, USA): delivery of blog articles and the images embedded in them. When you open a blog post, your IP address is technically transmitted to HubSpot.
• WhatsApp (WhatsApp Ireland Ltd.): if you click a WhatsApp button on this website you leave our site and WhatsApp's privacy terms apply. No data is transmitted unless you click.
• Social networks (LinkedIn, Instagram, YouTube): we link to our profiles. No social plugins that transmit data on a plain page view are embedded.

• Vercel Analytics: measurement is cookie-free and aggregated; opting out via browser tracking-blocker add-ons is possible.
• HubSpot: blog images load only when a blog post is opened; visiting other pages transmits no data to HubSpot.
• Social networks: data is only transmitted once you click a link to the network concerned.

You have the right to learn which data we process about you, for what purpose and for how long they are stored.

If stored data are inaccurate or incomplete, you have the right to request their rectification.

Under certain circumstances you may request the erasure of your personal data, provided no statutory retention obligations apply.

In certain cases you may request restriction of the processing of your data.

You have the right to receive your data in a structured, machine-readable format or to have them transferred to another controller.

You may object to the processing of your data, in particular for direct marketing. We will then cease processing unless compelling grounds apply.

You may withdraw consent you have given at any time. Withdrawal applies to future processing.

You have the right to lodge a complaint with the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Link to the supervisory authority: www.bfdi.bund.de

Our website provides a chat function. In the course of communication, personal data such as your name, email address and your enquiries are collected. These data are used solely to handle your requests and are deleted after the communication has ended, unless statutory retention obligations apply.

By subscribing to our newsletter you consent to being informed by email about our services. Registration uses a double opt-in procedure. You may unsubscribe at any time via an unsubscribe link.

Cookies are stored for a maximum of 24 months. Data relating to contract performance are stored in accordance with statutory retention obligations and then deleted.

We use third-party software for communication handling, data processing and analytics and optimisation tools. All data are encrypted securely and handled in accordance with data-protection requirements.

• Master data (name, address)
• Contact data (email, telephone number)
• Communication data (chats, emails)
• Project and course data (bookings, registrations)
• Payment data (in the context of payment processing via third-party providers)

The contact form and funding check can only be submitted with explicit consent to this privacy notice. The time of consent is stored as evidence (Art. 7(1) GDPR).