Google Ads and Analytics with AI
Stop wasting ad budget. Run high-ROI Google Ads with AI in 4 weeks.
What this course is about
Paid search is unforgiving: a poorly run campaign burns money quietly. This four-week course shows you how to use AI and analytics to make sure that never happens on your watch.
You'll learn to build and optimise Google Ads campaigns, allocate budget where it actually converts, and read analytics like a story rather than a spreadsheet. The outcome is measurable: lower cost per result, and decisions backed by data instead of hunches.
Your week-by-week journey
AI-Powered Google Ads Optimisation
Stop manually adjusting bids. Understand how Smart Bidding, Performance Max and AI-optimised keyword match types actually work — and how to configure them to hit your specific targets.
Automated Ad Creation and Bidding Strategies
Use AI to generate high-performing ad copy variants at scale, set up automated rules and scripts, and build bidding strategies that adapt to seasonal patterns and real market signals.
Google Analytics 4 with AI
Move from pageviews to predictive insights. Use GA4's AI features to identify your highest-value audiences, detect anomalies before they become crises, and build attribution models that reflect reality.
AI-Based Conversion and Revenue Prediction
Use machine learning to forecast conversion rates, predict lifetime customer value, and allocate budget to the campaigns that will drive the highest return — automatically.
What you'll work with
Who benefits from Google Ads and Analytics with AI
Digital Marketing Managers
Spend smarter and report faster by embedding AI into every part of your Google marketing stack.
PPC Specialists
Get more from your budget by understanding and configuring AI bidding at a deeper level.
Marketing Analysts
Move from descriptive to predictive analytics — and start forecasting outcomes before campaigns launch.
E-Commerce Managers
Automate Shopping and Performance Max campaigns and let AI maximise your ROAS.
What you get
Funding may be available
Eligibility and funding levels are assessed case by case by the responsible public authority. There is no legal entitlement.
Hands-On Campaigns
Work with real Google Ads and GA4 accounts every session — not simulations or demos.
AZAV & DEKRA Certified
Graduate with an EU-recognised certificate in AI-powered Google marketing.
Berlin & Online
Join live online or in person at our Berlin campus.
Analytics & Ads Together
One of the few courses covering both media buying and advanced analytics as a combined skill.
Expert-Led Training
Learn from certified Google marketers who manage live accounts with real budgets.
What you'll need
It's built for you if…
How to join — 3 simple steps
Free consultation
Book a 30-minute call. We check if you qualify for funding — no obligation.
We handle the paperwork
We guide you through the Bildungsgutschein or QCG application, step by step.
Start after approval
Choose a confirmed date after the responsible authority has reviewed any funding application.
By the end, you'll be able to…
Roles you'll be ready for
PPC & AI Strategy Manager
Own the paid search strategy and AI configuration for high-growth organisations.
Performance Marketing Analyst
Build the predictive models that guide where marketing budgets flow.
Google Ads Consultant
Advise brands on AI bidding, audience strategy and campaign architecture.
E-Commerce Paid Media Lead
Maximise ROAS on Shopping and Performance Max campaigns using AI automation.
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