Digital Marketing · 12 Weeks

AI Expert for Social Media Marketing

Make every post count. Master AI-powered social media marketing in 12 weeks.

4.9/5 · 6,300+ graduates trained
Next starts15 Jun'2614 Sep'2611 Jan'26
AI Expert for Social Media Marketing
Next start
June 15, 2026
Duration
12 weeks
Format
Berlin | Online
Certificate
Yes — AZAV
Overview

What this course is about

Posting more isn't a strategy. This twelve-week course shows you how AI turns social media from a time-sink into a measurable growth channel — finding the right audience, creating content at scale, and optimising campaigns while they run.

You'll work with the AI tools real marketing teams use to research audiences, generate and schedule content, and squeeze more performance out of every euro of ad spend. By the end you'll run social campaigns that are faster to produce and far harder to ignore.

Curriculum · 3 Phases

Your phase-by-phase journey

1–3

AI Content Creation — Copy, Visuals & Video

Master AI tools for every content format. Write high-performing captions, scripts and ads with ChatGPT; generate branded images; produce short-form video — faster than any traditional workflow.

ChatGPTAI CopywritingImage generationShort-form video
4–6

Campaign Automation & Audience Intelligence

Build automated posting schedules, A/B test ad creatives at scale, and use AI-driven audience segmentation to reach the exact people most likely to convert — across Instagram, TikTok, LinkedIn and beyond.

Campaign automationA/B testingAudience segmentationMulti-platform
7–9

Analytics, Reporting & Real-Time Optimisation

Let AI surface the insights buried in your data. Identify top-performing content patterns, predict the next viral trend, and optimise posting times and ad spend — all in real time.

Analytics AIPerformance reportingTrend prediction
10–12

Strategy, Chatbots & Capstone Campaign

Build an AI-powered chatbot for customer engagement, develop a full-channel content strategy, and present a live campaign to the group — ready to roll out from day one of your next role.

ChatbotContent strategyCapstoneMulti-channel
Tools & Technologies

What you'll work with

AI Content GeneratorsSocial Media Management ToolsAnalytics PlatformsChatbot Development Tools
Who it's for

Built for green-tech careers

Social Media Managers

Produce more content, run more campaigns, and report faster — without burning out.

Content Creators

Add AI to your creative process and ship 10× the content at the same quality level.

Digital Marketing Managers

Orchestrate paid and organic channels using AI for targeting, scheduling and analysis.

Marketing Analysts

Move beyond dashboards — use AI to surface actionable insights and predict performance.

Why this course

What you get

100% Funded

Eligible participants pay nothing — covered by an education voucher or QCG subsidy.

Multi-Platform Coverage

Strategies that work across Instagram, TikTok, LinkedIn, YouTube and paid ads.

AZAV & DEKRA Certified

Leave with an EU-recognised certificate in AI-powered social media marketing.

Berlin & Online

Join live online or in person at our Berlin campus — your schedule, your choice.

Real Campaign Experience

Build and launch actual campaigns during the programme — your portfolio grows as you learn.

Expert-Led Training

Instructors who run real social campaigns — not consultants who teach from slides.

Requirements

What you'll need

PC skills
German (English)
Upcoming start dates

Pick the cohort that fits you

Small groups · limited seats per cohort
15
Jun
15 Jun – 4 Sep 2026
Berlin | Online
Filling fast
14
Sep
14 Sep – 4 Dec 2026
Berlin | Online
Open
11
Jan
11 Jan – 2 Apr 2027
Berlin | Online
Early bird
6,300+
Graduates
4.9/5
Rating
98%
Success rate
"
I went from spending 15 hours a week on content to about 4 — and our engagement numbers actually went up. This course completely changed how I work.
LK
Lena K.
Social Media Manager, Hamburg
Is this course right for you?

It's built for you if…

You manage social media and want to do more with less time
You're a content creator looking to scale up your output with AI
You want a formal qualification in AI marketing to strengthen your CV
You'd like funding from the Jobcenter or QCG to cover the full course fee
Getting started is easy

How to join — 3 simple steps

1

Free consultation

Book a 30-minute call. We check if you qualify for funding — no obligation.

2

We handle the paperwork

We guide you through the Bildungsgutschein or QCG application, step by step.

3

Start learning — for free

Join the next cohort online or in Berlin. Zero cost to eligible participants.

After the course

By the end, you'll be able to…

Create on-brand content across every major social platform using AI
Automate posting schedules and ad campaigns from a single dashboard
Segment audiences with AI and hit conversion rates traditional targeting can't reach
Build AI chatbots that handle DMs and customer questions 24/7
Read analytics and optimise campaigns in real time with AI-powered insights
Graduate with a live portfolio of campaigns you built during the course

Roles you'll be ready for

Social Media Strategist

Plan and execute AI-powered growth strategies for brands of any size.

Content Automation Manager

Build and manage AI workflows that keep channels active around the clock.

Performance Marketing Manager

Run paid social campaigns that optimise themselves using real-time AI insights.

Community & Chatbot Manager

Deploy conversational AI to engage audiences and qualify leads automatically.

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