Digital Marketing & E-Commerce with AI
Turn clicks into customers. AI-driven marketing & e-commerce in 8 weeks.
What this course is about
In e-commerce, the margins live in the details — the right offer, to the right person, at the right moment. This eight-week course shows you how AI handles those details at scale, so your store works harder without you working longer.
You'll learn AI-driven campaign optimisation, personalisation and automation across the funnel: from attracting the right visitors to converting them and bringing them back. Practical, tool-first, and built around the way modern online stores actually grow.
Your week-by-week journey
AI Foundations for Digital Marketing
Understand how AI is reshaping search, paid media and e-commerce. Set up your AI toolkit and learn to evaluate which tools are worth your time — and which are just hype.
AI-Powered Customer Acquisition
Use machine learning models to identify your ideal customer profile, predict churn, and build lookalike audiences that out-perform hand-crafted segments on every channel.
Personalisation Engines & Dynamic Content
Deliver the right message to the right person at the right time. Build AI-driven email flows, personalise website content in real time, and set up product recommendation systems.
E-Commerce Optimisation with AI
Apply AI to pricing strategies, inventory forecasting and product listings. Use tools to automatically A/B test landing pages and product descriptions — and let the data decide.
Paid Media Automation — Google, Meta & Beyond
Build automated bidding strategies, creative testing pipelines and budget allocation rules using AI. Stop babysitting campaigns and let the systems optimise while you sleep.
Analytics, Attribution & AI Reporting
Move beyond last-click attribution. Use AI-powered analytics to understand the full customer journey, identify top revenue drivers, and build dashboards that actually tell you something.
Conversion Rate Optimisation with AI
Use AI-powered heatmaps, session recording analysis and predictive CRO tools to identify friction points and increase conversion — without running month-long experiments.
Capstone — Full-Funnel AI Marketing Plan
Build a complete AI-powered marketing plan for a real or hypothetical brand: from acquisition strategy through to retention and revenue optimisation. Present to peers and instructors.
What you'll work with
Built for green-tech careers
Digital Marketing Managers
Automate campaigns, personalise at scale and report insights without hours of manual analysis.
E-Commerce Managers
Increase conversion rates, optimise pricing and build personalised shopping experiences with AI.
Marketing Analysts
Stop reporting what happened and start predicting what will — with AI-powered analytics.
Sales & Growth Professionals
Use AI to qualify leads faster, personalise outreach and identify the highest-value opportunities.
What you get
100% Funded
Eligible participants pay nothing — covered by an education voucher or QCG subsidy.
Full-Funnel Coverage
Acquisition, conversion, retention — you'll have AI tools for every stage of the funnel.
AZAV & DEKRA Certified
Graduate with an EU-recognised certificate in AI-powered digital marketing.
Live Campaign Practice
Every module includes real tool exercises on actual campaigns — not just slides.
Berlin & Online
Join live online or in person at our Berlin campus.
Expert-Led Training
Instructors who manage real marketing budgets — not consultants who've never bought a click.
What you'll need
The personalisation module alone paid for itself within a week of applying what I learned. Our email click-through rate went up 40% the first month.
It's built for you if…
How to join — 3 simple steps
Free consultation
Book a 30-minute call. We check if you qualify for funding — no obligation.
We handle the paperwork
We guide you through the Bildungsgutschein or QCG application, step by step.
Start learning — for free
Join the next cohort online or in Berlin. Zero cost to eligible participants.
By the end, you'll be able to…
Roles you'll be ready for
Growth Marketing Manager
Build and run AI-powered acquisition funnels across paid and organic channels.
E-Commerce AI Specialist
Optimise product listings, pricing and user journeys using machine learning.
Marketing Analytics Lead
Own attribution models, forecasting and AI-driven reporting for your organisation.
Conversion Optimisation Expert
Systematically improve landing pages and checkout flows using AI insights.
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