Digital Marketing & E-Commerce with AI
Turn clicks into customers. AI-driven marketing & e-commerce in 8 weeks.
What this course is about
In e-commerce, the margins live in the details — the right offer, to the right person, at the right moment. This eight-week course shows you how AI handles those details at scale, so your store works harder without you working longer.
You'll learn AI-driven campaign optimisation, personalisation and automation across the funnel: from attracting the right visitors to converting them and bringing them back. Practical, tool-first, and built around the way modern online stores actually grow.
Your week-by-week journey
AI Foundations for Digital Marketing
Understand how AI is reshaping search, paid media and e-commerce. Set up your AI toolkit and learn to evaluate which tools are worth your time — and which are just hype.
AI-Powered Customer Acquisition
Use machine learning models to identify your ideal customer profile, predict churn, and build lookalike audiences that out-perform hand-crafted segments on every channel.
Personalisation Engines & Dynamic Content
Deliver the right message to the right person at the right time. Build AI-driven email flows, personalise website content in real time, and set up product recommendation systems.
E-Commerce Optimisation with AI
Apply AI to pricing strategies, inventory forecasting and product listings. Use tools to automatically A/B test landing pages and product descriptions — and let the data decide.
Paid Media Automation — Google, Meta & Beyond
Build automated bidding strategies, creative testing pipelines and budget allocation rules using AI. Stop babysitting campaigns and let the systems optimise while you sleep.
Analytics, Attribution & AI Reporting
Move beyond last-click attribution. Use AI-powered analytics to understand the full customer journey, identify top revenue drivers, and build dashboards that actually tell you something.
Conversion Rate Optimisation with AI
Use AI-powered heatmaps, session recording analysis and predictive CRO tools to identify friction points and increase conversion — without running month-long experiments.
Capstone — Full-Funnel AI Marketing Plan
Build a complete AI-powered marketing plan for a real or hypothetical brand: from acquisition strategy through to retention and revenue optimisation. Present to peers and instructors.
What you'll work with
Who benefits from Digital Marketing & E-Commerce with AI
Digital Marketing Managers
Automate campaigns, personalise at scale and report insights without hours of manual analysis.
E-Commerce Managers
Increase conversion rates, optimise pricing and build personalised shopping experiences with AI.
Marketing Analysts
Stop reporting what happened and start predicting what will — with AI-powered analytics.
Sales & Growth Professionals
Use AI to qualify leads faster, personalise outreach and identify the highest-value opportunities.
What you get
Funding may be available
Eligibility and funding levels are assessed case by case by the responsible public authority. There is no legal entitlement.
Full-Funnel Coverage
Acquisition, conversion, retention — you'll have AI tools for every stage of the funnel.
AZAV & DEKRA Certified
Graduate with an EU-recognised certificate in AI-powered digital marketing.
Live Campaign Practice
Every module includes real tool exercises on actual campaigns — not just slides.
Berlin & Online
Join live online or in person at our Berlin campus.
Expert-Led Training
Instructors who manage real marketing budgets — not consultants who've never bought a click.
What you'll need
It's built for you if…
How to join — 3 simple steps
Free consultation
Book a 30-minute call. We check if you qualify for funding — no obligation.
We handle the paperwork
We guide you through the Bildungsgutschein or QCG application, step by step.
Start after approval
Choose a confirmed date after the responsible authority has reviewed any funding application.
By the end, you'll be able to…
Roles you'll be ready for
Growth Marketing Manager
Build and run AI-powered acquisition funnels across paid and organic channels.
E-Commerce AI Specialist
Optimise product listings, pricing and user journeys using machine learning.
Marketing Analytics Lead
Own attribution models, forecasting and AI-driven reporting for your organisation.
Conversion Optimisation Expert
Systematically improve landing pages and checkout flows using AI insights.
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